We are in front of the third industrial revolution. Are the managers and leaders prepared for it? Same can be asked all of us, as even handling daily affairs can cause confusion and feelings of disability.
Are the managers and leaders/are we, abreast to face all the changes? Although the drivers of digitalization are the new smart technologies and the information removing to cloud services it is a question of a wide cultural change, ultimately. Gainig competitive advantage in the digitalized economy and business requires holistic viewing and systemic thinking.
IOT Internet of things, Big Data, Gamification, Social Media, reading Silent Signals - all these today's new things challenge all managers, not only marketing managers. Let us keep this in mind during our MBA studies. Studying in these times is so pretty rewarding and hooking because we see so much change, so many different kind of phenomena around us to think about and investigate. Curiousity pays! Enjoy yourself of your studies.
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